The Play Store now recommends apps based on your itineraries

After recently creating an easier way to rate comments and adding support for promotional codes, Google has just enhanced its Play Store with a new feature. From now on, the IT giant's app market can interact with your Gmail account, analyze your itinerary and then recommend an app based on your locations and appointments. Of course, this will only work properly if you have items saved in your Gmail's itinerary. As you have probably already guessed, the new functionality is only available on Android devices and has already started rolling out, so if it's not yet available for you, it will soon be.

The idea itself sounds pretty interesting as you rarely have the opportunity to discover apps specific to the locations that you visit, but it also has a big downside when it comes to privacy. Since this new feature gives the Play Store access to your itineraries, the service will be able to know where you've been, where you're heading and the appointments that you may have. However, the good news is that it's an opt-in function that doesn't turn itself on automatically, so if you want to, you will have to enable it yourself. To activate the feature, all you have to do is to go the Play Store's Settings, find the User controls category and check the box marked Use itineraries from Gmail.

Those who prefer using Google's email service would probably also like to read my previous article "Hidden Gmail functions that you should know about" or find out "How to send self-destructing emails from your Gmail account".

Referenced Android applications