YouTube makes it harder for creators to tap into ad money
It's getting harder and harder for small or starting out content creators to make money on YouTube. The video-sharing platform has recently announced that the rules for joining the Partner Program are becoming even stricter and that every video that contains ads from elite brands will have to be reviewed by a human. These changes will go into effect next month, so if you're still making money from ads on YouTube, you should enjoy it while it lasts.
Over the last 12 months, YouTube has been criticized on multiple occasions by various brands, which complained that their names were being associated with the offensive content, so the video-sharing platform is now making amends trying not to lose its big clients. This is why the service has decided that starting with February, only content creators who have more than 1,000 subscribers or a total of over 4,000 watch hours in the last 12 months are eligible to participate in the Partner Program and make money from ads. These new rules will also affect existing channels, so quite a few smaller YouTubers will lose their ad revenue because of them.
This is the second time in less than a year when YouTube changes the ad-revenue rules for content creators and, as far as I'm concerned, even though I understand what YouTube is trying to do, I don't necessarily agree with it. Nowadays, pretty much everything you find online is offensive to someone; even an image of a pink fluffy rabbit can be construed as an offensive non-realistic depiction of the species and I don't think that censorship, even in the veiled form that YouTube is using, is the answer to this problem.
Comments